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Want Your Business to Grow Faster?

Your most passionate customers hold the keys to faster, sustainable growth. MustHaveScore provides a systematic way to collect and analyze feedback from your most passionate customers. Applying these insights to your customer acquisition process improves overall customer loyalty and evangelism.

Improve Your Score, Improve Your Business

By focusing product development and marketing efforts on your Must Have Use Cases, your product's overall Must Have Score increases. Monitoring and improving this score is a sustainable way to support long-term growth as it is directly correlated to referral rates and customer retention.

What is a "Must Have Use Case"?

How a person uses your product impacts the likelihood they’ll consider it a "Must Have." We make it easy for you to discover these use cases and discern which ones are truly a "Must Have."

1-Minute Feedback Widget

Your Must Have Score is a key business metric that gauges growth potential. It measures the percentage of your users who would be very disappointed if they could no longer use your product.

MustHaveScore.com provides a free, fully automated service to help you determine your Must Have Score and Must Have Use Cases. Your analysis starts when you embed the 1-Minute Feedback Widget.

Our simple, 1-minute survey can be sent via email or embedded in your site. The questions have been tested by experts and are optimized for determining growth potential.